I SO want this guy in my unit. We see 100% eye to eye.
Coincidentally, this is prettymuch the exact same speech that Major Kareem, my Iraqi Army Counterpart, would give the Iraqi police commanders in my sector.
COIN, and Hearts and Minds, isn't always about handouts and Unicorns. Shame is a HUGELY effective motivational tool. It's why I had women ni my Iraqi Army company. It shamed any male who wouldn't fight, or lead an assault, because the females would, and then bust their balls later. I even told some of the IPs that I was going to make them start wearing Burkhas if they didn't man up.
Warning, NSFW (language) and may cause you to start pounding the desk and screaming "HELL YEAH!"